"Why Don't You Love Me" is a song recorded by American singer Beyoncé Knowles for her third studio album, I Am... Sasha Fierce (2008). It was written by Knowles, Angela Beyincé, Solange Knowles and the Bama Boyz and produced by the Bama Boyz and Knowles. "Why Don't You Love Me" is an R&B and dance-pop song that is set in a retro style. According to its lyrics, Knowles questions her love interest about why he does not value her fabulousness. Its 1950s-styled music video was directed by Melina Matsoukas and Knowles under the alias Bee-Z, and it stars the latter as "B.B. Homemaker". Knowles pays homage to Bettie Page in the video, which critics universally commended for its 1950's style sets and costumes. They also complimented Knowles for her acting skills. "Why Don't You Love Me" was well received by critics. It topped the United States Hot Dance Club Songs chart for one week in February 2010, more than one year after the original release of I Am... Sasha Fierce. On August 27, 2010, the song was released as a single in the United Kingdom. It eventually charted at number 51 on the UK Singles Chart and at number 14 on its R&B Singles Chart. Although not being released elsewhere, "Why Don't You Love Me" garnered some attention in Australia, where it charted at number 73; it bubbled under the main charts of Belgium and reached number 44 on Slovakia Airplay Chart. In the US, it emerged as the nineteenth most played track in dance clubs in 2010. "Why Don't You Love Me" was a part of Knowles' set list for the 2011 Glastonbury Festival and the Revel Presents: Beyoncé Live revue.