人无法在现实生活中脱离“社会”这个庞然大物，社会存在的佐证之一就是“审美”这件事，因为“审美”这件事自己说了不算。 查尔斯.霍顿.库利在《人类本性与社会秩序》中提出著名的理论“镜中我”：我们在镜中看我们的脸、身材和衣服，因为我们的兴趣在于这些形象是属于我们的。我们根据这些形象是否符合我们的愿望而产生满意或不满意的心情。同样，我们在想象中得知别人对我们的外表、风度、目的、行动、性格、朋友等的想法，并受这些想法的影响。 颜值正义就像是一场当代隐形的社会暴政，对每一个面对人群的身体进行吹毛求疵的挑剔，因为这是现代社会的运作机制，制作流程和产品的高度标准化，即便是高度主观的“审美”与“容貌”也在劫难逃。 : 我的长相不能满足你的审美，我有错吗？ : 你们看不惯我的外貌，我就应该去死吗？ ECHASL打造了一个容貌焦虑版的侏罗纪公园。放下你固化的审美“标配”，停止你对他人外貌的侵犯与伤害。那些被称为“恐龙妹”的女生也终会被逼的忍无可忍。 The Looking-Glass Self, a theory proposed by Charles Cooley posits that individuals always imagine how they appeal to others, then evaluate their own worth, values or behavior based on the judgment they receive from others, like a mirror. And eventually, they will make an adjustment to “improve” themselves. The “Beauty Battle” becomes a transparent tyranny, scoring every inch of our bodies. This is how the current society functions, unifying the high standards of every single product, including us, our looks. : Is it my fault that I don’t match your aesthetic? : Don’t I deserve to live just because I don’t look as good to you? ECHASL creates a distinct Jurassic Park, collecting the hatreds of all the girls who have been laughed at or criticized with their “dinosaur-like” appearances. Guess it’s time to free the “dinosaur ladies” to exterminate the attacks by the appearance anxiety. Cover design: Gavin Su Creative&production: UNAMED CREATIVE Copywriting: CATCH TAT, ECHASL A&R: CATCH TAT Media marketing: CATCH TAT Distribution: JIXING MEDIA Executive production：JIXING MEDIA